RSPCA

Teaser film for the new RSPCA rebrand from JKR London. I storyboarded and animated this film to showcase the new branding, which was Design Directed by Ellen Moriarty. I wanted to keep the film fluid and continuous, to reflect to new cohesive branding across all the different branches, and touchpoints. Had a good time developing the animal animations. Finding a balance that had plenty of charm, but not tipping over into too cartoon-ey.